PH.D核心科目

■BUS6604 市场营销管理研究 The Marketing Management studies
 本课程是高级营销战略的专题研讨。本课程重点围绕那些使公司获得优异营销业绩的具体管理决策。课程强调整合公司各个职能的战略（人力资源、财务、运营等），目的在于帮助学生开发分析行业赢利状况的能力、理解客户的研究技巧、分解公司的竞争战略以及分析竞争优势的来源、建立竞争优势的营销战略和战术。
 The purpose of this course is to develop your intuition about marketing decisions and provide practice in applying this intuition to solve real marketing problems. The idea is to get you to think systematically about marketing problems, recognize the major forces that shape the decision-making environment, and understand how these forces affect marketing decisions.

■BUS7407 人力资源管理研究Human Resource Management studies
 本课程深入探讨人力资源管理中的理念、理论和政策，学生将学习有效进行人力资源管理的理论及应用。本课程将涵盖人力资源管理的各主要领域，如：全球化环境、工作分析和描述、招聘、选拔、绩效考核、培训和职业发展、薪酬福利、雇佣关系等等。
 This course introduces the main principle, theories in the human resource management and policy. The student will study and carry on the theories and the application of the human resource management effectively. Concept and technical ability which emphasizes in the course can apply in the organization of various type. This course will cover each main realm that the human resource manages, such as: The globalization environment, work analyzes and describes, invite, select, the results investigate, training and occupation development, salary welfare, employ relation etc..

■BUS6301 战略管理研究 Strategic Management studies
 本课程涉及研讨内容：企业战略理论核心，战略思考基准，战略三维构架，战略配套管理，战略实施艺术等。学生通过对大量案例的讨论，建立战略思维的基本架构，把握企业战略实践的核心和战略实施的关键点。
 Contents: Strategic theories core，strategy thinking basis，strategic 3D frame，strategic kit management，strategy implement art。The student passes to a great deal of discussion of case, the basic structure, the core of the strategic fulfillment of the confidence business enterprise and the key of the strategic implement which build up strategic thinking order.

■BUS6602 管理经济学 Managerial Economics
 本课程探讨应用基本的经济原则指导在不确定的商业竞争环境中对经营者和公司重要的议题。为管理决策提供基础理论和工具。本课程研讨内容：管理经济学的内涵 ,市场结构与企业科学决策,市场结构分析,博弈与市场竞争策略,市场与政府规制。学生通过对本课程的培训，能更为熟练地运用经济分析方法这一锐利武器来深刻剖析现实中的市场竞争与企业经营决策。
 The course applies basic economic principles to address issues that are important to managers and firms in a competitive and uncertain business environment. In this course, you will learn concepts and tools that are useful to managerial decision-making. The student passes the training toward this course, can more for make use of expertly economic analysis method this sharp-edged weapon come to deep analysis market competition within reality and business enterprise to conduct decision. In this course, student will learn concepts and tools that are useful to managerial decision-making. The student passes the training toward this course, can more for make use of expertly economic analysis method this sharp-edged weapon come to deep analysis market competition within reality and business enterprise to conduct decision.The goal is to teach you to think analytically about the basic economic factors that shape an industry and influence the choice of strategy in that industry.

■BUS 6821 现代企业制度研究The Modern Business Enterprise System studies
 本课程中学员通过案例分析，掌握公司治理的最新理论，包括理顺企业产权关系，实现企业所有权和经营权的分离，推进股权多元化，建立所有者对经营者的监督和制衡机制，保证股东利益的最大化，实现企业持续发展。主要内容：公司治理实践的演变过程、现有矛盾和发展趋势、产权制度改革中企业家人力资本价值和约束机制、公司治理中的绩效管理、利益机制和管理能力。
 The student passes case analysis, controling the latest theories that the company manages, including to manage an agreeable business enterprise to produce a power relation, carrying out the separation of business enterprise ownership and management power, the propulsion ownership of a share diversification, the establishment proprietor's direct to executive and mechanism of checks and balances, promise the shareholder benefits maximizes, carrying out a business enterprise to keep on a development. Contents: Our country the company manage to practice of turn into process,existing antinomy and development trend,produce power system the entrepreneur manpower in the reform capital value peace treaty to tie a mechanism*the company manage medium results management, benefits mechanism and management ability.

■BUS7401 组织行为研究 Organizational Behavior studies
 本课程深入分析个人、群体及组织等不同层次间的行为以及互动来增进其对组织行为的了解，提高决策素质与个人领导能力.学生将通过提供分析的技术/策略和关键知识,了解其复杂的互动关系所产生的效应,以及在环境和科技的变动下,这些行为与互动如何改变并影响管理策略.
 Course content is based upon behavioral science concepts and research findings directed toward the understanding of human behavior in various social contexts. The nature of such human behavior is a function of the individual, the group within which one interacts, the structure of the larger organization within which one operates and the broader technical and social environment in which that organization resides. Our objective is to provide analytical skills and strategies, substantive knowledge, and a professional sensibility that will increase your ability to take effective action in firms, agencies and other organizations.

* BUS7403 运营管理研究 Operation Management studies
 本课程着重介绍如何有效地使用资本/原料/信息/技术和人力资源,并提供运用与产品和流程开发/质量管理/生产能力与库存计划/供应链管理/技术和变革管理的综合方案.
 This course emphasizes introduction how to use capital/raw material/information/technique and human resource availably, and provide usage to develop with product and process/quality management/produce ability and stock plan/supply chain management/the comprehensive project of[with] technique and change management.

* BUS7709 管理信息系统Information System for Managers
 管理信息系统的应用能够为适应竞争提供有效的决策支持。学习研究该门课程的目的是通过学习管理信息系统的基本概念和原理，掌握管理信息系统分析、设计、实施和评价的方法，侧重于对方法的掌握和运用，懂得人的因素、社会因素在实现和发展管理信息系统中的重要作用。
 The application of information System for Managers can for adapt a competition to provide valid decision support. Study's studying the purpose of that course is basic concept and principle which passes the information system of the study management, controling a management information system analysis, designing, implement and evaluation of method, lay particular emphasis on in control and usage of the other party method, know the person's factor, social factor Be carrying out with the development manage the important function in the information sytem.
（带*之课程为备选课程）